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Plum Lash Primer

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Plum_LashPrimer_web

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PlumLashPrimer_lifestyle_01

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Plum_LashPrimer_bottle

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MSRP: $32.50

Vegan lash conditioning primer instantly coats your lashes with lash superfood ingredients for fuller, thicker and stronger lashes, naturally. Plum-hued formula delivers a clump-free volumizing lift and seamlessly blends in with mascara without compromising colour. 
 

Directions: Wiggle brush starting at root of lash line and sweep upward. Follow with Good Lash+ Mascara for sky-high lifting effect

SKU: Plum Lash Primer

UPC#: 850030328816

DEEP DIVE INTO THE SKINCARE-BACKED FORMULA

LUPINE PROTEIN:

What it does: Essential Amino Acids and Glutamine blend rejuvenate and condition lashes, prevent breakage of hair and improve thickness.
Esthetician Explanation: Obtained from the seeds of the Lupine Plant, Lupine Protein is great at increasing the health of your hair. Loaded with both proteins and antioxidants, this ingredient has everything needed to achieve healthy hair, especially for lashes. This ingredient helps with circulation and blood flow which increases hair follicle function. Lupine Protein also gives the skin around the hair follicle a healthy environment which then promotes optimal hair growth.

HORSETAIL EXTRACT:

What it does: Naturally rich in silica and essential minerals for naturally stronger lashes. 
Esthetician Explanation: This silica-rich ingredient improves the speed of hair growth. Not only does it help transfer nutrients to the hair follicle it also increases blood circulation boosting the hair follicles and skin with vital nutrients and vitamins. This ingredient also helps with the health of the hair and improves repair with its rich antioxidant properties. It will help protect the hair from future damage and also decrease damage from the environment. Horsetail also adds sheen to the appearance of hair making it look healthy and shiny.

BAMBOO

What it does: Helps strengthen, condition and protect lashes from damage.
Esthetician Explanation: Bamboo helps decrease buildup and excess oils on and around the hair while increasing circulation and cellular energy. This ingredient is successful in rejuvenating hair growth and is rich in silica and other antioxidants, vitamins and minerals. Bamboo extract supports and maintains elasticity in the hair, which in turn decreases damage and makes hair more resilient. 

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CASTOR SEED OIL

What it does: Helps improve lash health, strength and thickness with a rich blend of Antioxidants and Fatty Acids.
Esthetician Explanation: This fatty acid-rich oil helps keep skin and hair in optimal condition. Increases blood circulation and is great for healing irritations and inflammation. This ingredient keeps the hair shaft lubricated and locks in moisture, decreasing excess dryness and brittleness. Castor Seed Oil also supports elasticity and makes hair more flexible and strong, which helps decrease breakage and damage.

INGREDIENTS / INGRÉDIENTS:
Hordeum Vulgare (Barley) Stem Water*, Aqua (Water), Bambusa Arundinacea Stem Extract (Bamboo) Stem Extract*, Lupinus Albus (Lupin) Seed Extract, Qquisetum Arvense (Horsetail Plant) Extract*, Glyceryl Stearate, Cetearyl Alcohol (Plant Source), Sucrose Palmitate (Plant Sucrose), Glyceryl Caprylate, Ricinus Communis (Castor) Seed Oil*, Magnesium Aluminum (Clay) Silicate, Acacia Senegal Gum, Glyceryl Rosinate (Plant Source), Potassium Palmitoyl Hydrolyzed Wheat Protein, Sodium Stearoyl Lactylate, Pentylene Glycol, Xanthan Gum, Glycerin, Helianthus Annuus Seed Oil (Healianthus Annuus (Sunflower) Seed Oil, Magnolia Officinalis Bark Extract, Lecithin, Citric Acid, Rubus Chamaemorus (Cloudberry) Fruit Extract, Dehydroacetic Acid, Sodium Benzonate, Potassium Sorbate, Tocopherol, Ascorbyl Palmitate, May Contain: CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 77861 (Tin Oxide) CI 77510 (Ferric Ferrocyanide) *CERTIFIED ORGANIC INGREDIENTS

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BEAUTY TESTING FOR REAL LIFE
 

We believe beauty should be easy, stress-free and uncomplicated. Life can get hectic but that doesn't mean you should sacrifice your self-care routine 
or feel-good moments. Our skincare and skin-nourishing, targeted treatment makeup are formulated to work in harmony with your skin and tested to accommodate all lifestyles. 

We test our products in unique ways, through multi-climate testing from cold dry climate in Canada to hot and humid Florida, and activities such as running, snorkeling, paddle boarding, work life, gym sessions, the everyday mundane tasks, emotional ups and downs and everything in between. 

We believe that products should be made for all of your life's adventures.